December Book Review for Entrepreneurs & Business Owners!

December 19, 2017



Deep Work by Cal Newport Click here to Purchase!


We live in a world of distractions: phones, internet, social media, etc. If you don’t turn off the notifications, sounds, and all these distractions you will never enter into deep work you will be always distracted. Your brain will switch back and forth between what you were doing and are trying to do, unable to concentrate on your one main thing. On Mondays I don’t take phone calls, I turn off every notification possible, and I don’t eat to get more done. And close out all distractions and interruptions.


By the way, this is the best time to live! To create companies, to do whatever! There was never a better time before! No depression, no World war, and today you can literally sit in your underwear all day and make tons of money from your living room at any given time and you can reach millions of people. Plus you have that little thing in your pocket. No, the other little thing. Google! Your knowledge is limitless! 20 years ago you had to go to library to find something and when it was dark outside you were stuck at home since everything was closed besides meat packing jobs. You need to understand that today is the day you need to start your life and make a difference! This is the best time ever to live. Stop crying and start doing!


Just think about this. During and post-war in Europe it was a really bad time to be rich because of all the taxation, various laws and the war. You basically were screwed out of your fortune if you even survived. But it was time to make money. They should have also called it the great restrictioning. The point I want to make is that back in the day the amount of work you had put in equaled the amount you will earn. But today in the technology age, that is not the case! You are so lucky! For example, a venture capitalist in today’s economy can fund a company like Instagram and sell it for billions of dollars! Which it actually did, while only employing 13 people total! When else in history can such a small amount of labor give you such a giant return!?


This book pointed out lots of amazing things to me and made me do some research about habits. Which I am big fan of! It made me understand how you can become the master of something.


To be great at something you need to be myelinated! This understanding is SO IMPORTANT because it provides a neurological foundation for why deliberate practice works. By focusing intently on a specific skill you are forcing the specific relevant circuit to fire again and again in isolation this repeated use of this circuit triggers cells that are wrapping layers of mylen around the neurons and circuits effectively cementing the skill the reason therefore why its important to focus on the task at hand while avoiding distractions because this is the only way to isolate the relevant neuro circuit enough to useful mylonation. In contrast if you trying to learn something or do something at the same time (aka multitasking) even if you just have your facebook window open or emails while you are working on a project, you are firing too many circuits and half-hazardly working to isolate the neurons that you actually want to strengthen. And you won’t accomplish anything besides getting a mediocre job at best or to screw up more things at once.


Deep work helps you produce at an elite level! Indeed, if you study the life of other influential people you see the pattern of deep work! For example Mark Twain wrote much of the Adventures of Tom Sawyer in a  shed on a farm in New York where he would spend the summer. He was so isolated from the main house that his family had a giant bell that they fired up when it was time for dinner. Between 1969 and 2013 Woody Allen wrote and directed 44 films which received 23 Academy Awards. Throughout this period Allen never owned a computer and instead completed all his writing on a typewriter to make sure there are no distractions. J.K. Rowling uses computers but she was famously absent from emails and social media while working on Harry Potter novels. Even though it was during the rise of social media and popularity was a must for authors like her.


She finally started a twitter account in 2009 and for the first year and a half her only tweet said: This is the real me but you won’t be hearing from me often I am afraid, as pen and paper is my priority at the moment. Bill Gates famously conducts think weeks where he goes away for 2 weeks, multiple time a year, and all he takes with him is his books to read and a notebook. For complete isolation in a lake side cottage doing nothing but reading and thinking big, big thoughts.


Primal Leadership by Daniel Goleman, Richard Boyatzis, Annie McKee Click here to Purchase!


This book was written in response to the enormously enthusiastic reader response to the Harvard Business review article “What makes a leader?” And “Leadership that gets results”. But this book goes way further than that!


Primal leadership demands that we bring emotional intelligence to work. In this book you will learn not just why emotional intelligence leadership drives resonance and performance but also how to realize its power. Breakthroughs in brain research show why a leader’s moods and actions have enormous impact on those they lead and also shed fresh light on the power of emotional intelligence leadership to inspire, arouse passion and enthusiasm, and keep people motivated and committed.


What leaders need to know and act on is that in crisis all eyes turn to the leader for emotional guidance. Because the leader’s way of seeing things has special weight, leaders manage meaning for a group, offering a way to interpret or make sense of and react emotionally to a given situation.


Throughout history and in cultures everywhere the leader in any human group has been the one to whom others look for assurance and clarity when facing uncertainty or threat or when there is a job to be done. The leader acts as the group emotional guide.


Its very important that the leader and all employees control their feelings and emotions. For example: when three strangers are sitting and facing each other in silence for a minute or two, the one who is the most emotionally expressive transmits his or her mood to the other two. Without speaking a single word! The same affects holds in the office boardroom meetings, gym,  shop floor. People in groups at work inevitably catch feelings from one another sharing everything from jealousy and envy to angst or euphoria. The more cohesive the group, the stronger the sharing of moods, emotional history and even hot buttons!


For every 1% of improvement in a service industry like ours, there is a 2% increase in revenue! So focus on your team and only hire the right people. Also make sure that you get rid of the bad people who would pull down your team and customers! Grumpy workers serve customers poorly, which sometimes produces devastating results. For example in the Cardiac care units, wherever the nurses general mood was more depressed, the death rate of their patients was four times higher than the comparable units! The analysis in Primal Leadership suggests that how people feel about working at a company accounts for 30-40% of business performance!


As the years went by I learned that sometimes my employees lit up when I talk to them they were engaged and they light up if they love what they do and the energy is amazing. And sometimes it’s the opposite so I did lots of research to figure it out what triggers this effect. That’s when I stumbled upon the word resonance coming from the latin word resonare, to resound, and the Oxford English Dictionary states “ the reinforcement or prolongation of sound by reflection or by synchronous vibration.” Which occurs between two humans when they are on the same wavelength emotionally. This in the business creates more signal and less noise! The more resonant people are with each other the better their workflow will be. The glue that connects and holds people together in a company is the emotion they feel.


When I learned how to resonate with people; we felt a level of mutual comfort. They started to share ideas, open up and we learned from each other. Most importantly they get shit done!


On the other hand when you lack resonance people just gonna go through the motions of their work... giving their average instead of their best work... and giving lots of room to manage instead of lead! And managing sucks and is a recipe for mediocrity. You want to lead others, not manage them.


In their latest research they found that the percentage of time people feel emptiness at work turns out to be one of the strongest predictors of satisfaction and therefore can show how likely employees are to quit. So leaders/managers who spread bad moods are simply bad for business, and those who pass along good moods help drive a businesses’ success!


Below is a list of what you will definitely learn from this book and things I believe are the most important things to become the greatest leader. Learn these and use them forever!


Personal Competence: These capabilities determine how we manage ourselves.

Self Awareness:

  • Emotional self awareness: Reason one’s own emotions and recognizing their impact using gut sense to guide decision.

  • Accurate self assessment: Knowing one’s strength and limits

  • Self Confidence: A sound sense of one’s self worth and capabilities


Self Management:

  • Emotional self control: Keeping disruptive emotions and impulses under control

  • Transparency: Displaying honesty and integrity, trustworthiness

  • Adaptability: Flexibility in adapting to changing situations or overcoming obstacles

  • Achievement: The drive to improve performance to meet inner standards of excellence

  • Initiative: Readiness to seize opportunities

  • Optimism: Seeing the upside of events


Social Competence: These capabilities determine how we manage relationships.

Social Awareness:

  • Empathy: Sensing others emotions, understanding their perspective and taking active interest in their concerns

  • Organizational awareness: reading the currents, decision networks and politics at the organizational level

  • Service: Recognizing and meeting follower, client or customer needs


Relationship Management:

  • Inspiration leadership: Guiding and motivating with competing vision

  • Influence: Wielding a range of tactics for persuasion

  • Developing others: Bolstering others abilities through feedback and guidance

  • Change catalyst: Initiating managing and leading in a new direction

  • Conflict management: Resolving disagreements

  • Teamwork and collaboration: Cooperation and team building


Total Money Makeover by Dave Ramsey Click here to Purchase!


This book is one of those books that can’t really hurt to read and for the most part every person in America should read it. Especially if you live paycheck-to-paycheck like 70% of Americans.


That being the case, this is definitely for you! One thing I liked is that he talks about how to do research before you believe something. Don’t believe in things just because they sound good. And he explains loans, debts, savings and investments, etc.. However he failed to follow this in the frog example. You know the saying “If you put a frog into a boiling water it will jump out but if you put it in cold and slowly turn it up it will just be cooked alive.” Well that’s not true and one google search will prove that!


As he mentioned, always research before you believe. He obviously did not do that. However I read tons of books and i see this all the time. Especially with fitness examples. Finance people like to compare finances to fitness to make people understand easier however this comparison can sometimes be horribly wrong, more so on the fitness side. Because they think they know fitness but they don’t. They know finance.


So this is nothing bad it is just to show you the pattern that people who know their own thing do the research within their field and use their experience, general knowledge/understanding to compare things just to make a point. In his case he used the “FROG” example to show people with debt how they slowly keep building it up without even knowing yet they wouldn’t jump into it if they could see the outcome at the end. Or have a full understanding of it.


So basically no harm done he just used it to make a point.


Ramsey starts out with his story and then walks you through the myths of finance that people believe. You know the basics, like “you need money to make money, spend other people’s money, debt is good for building wealth” and so on. If you are not great with money or have debt this is the best starter book to read after you have read “Richest Man in Babylon.” Read that first then read this one.

Richest Man in Babylon will give you the full understand and general knowledge for wealth. And the Total Money Makeover will give you 7 steps on what to do.


The Hero’s 2 Journey by Michael Hauge and Christopher Vogler Click here to Purchase!



This is a book about the outer and inner journey of a story you tell- whether it is a story in your book, a story you’re sharing in speaking engagements, to employees, families, anyone really. This book is all about making you better at presenting a story so that you’re able to make the audience more alive, make them feel, and make them relive your story.


The Audible runs on these two main concepts: if you think about any successful movie or book the main heroes sets in a crazy journey called the outer journey and as you get deeper into the story you get introduced to his/her inner story struggles and things he is fighting to get over. These two journeys are the things that make a story successful!


A) The OUTER JOURNEY- the essential structural principles driving every successful plot. Each brings years of practical experience and extensive research to 1) Story Structure, 2) Character Arc and 3) How to Give Your Story Greater Commercial Appeal. Full of specific examples.


B) The INNER JOURNEY- the deeper storyline that makes a story truly great. HAUGE'S VIEW: The Hero moves from hiding within a protective identity to experiencing his or her true essence. VOGLER'S VIEW: The Hero's inner need is invisible at first, but is revealed to the Hero by the end of the story. Full of specific examples.



1) All Writers, including Screenwriters, Novelists and Playwrights; 2) Actors, Filmmakers and Studio Executives; 3) Game Designers & Developers; 4) Storytellers; and 5) Anyone with a passion for movies and stories.


Every successful movie is based on 6 basic stages and 5 key turning points from the beginning of the story till the end.


First 10% of the story is the setup -> when you as a writer or speaker introduce yourself or your character as of yesterday or up to date from the past till today. This is the time when we create amazing attributes to the hero with something negative so we can feel sorry and still connect to the hero. Otherwise it would be a person that nobody can relate to. Imagine Superman with no weaknesses and no love story! That would be fairly boring.


The second turning point (desire) is some sort of an opportunity. A desire created. This is not the clear visible goal and there is no finish line yet. It is just to move somewhere new, maybe just to a different city. Like when Leo got on the Titanic!


(The Change of Plans) Then something happens and transforms this desire to a specific new plan- something you have to do. This represents the most important part of the movie or your story! Your finish line is being established now and we’re roughly at the 25% mark of your story.


In the next 25% which is called “The Progress,” everything is going fine and amazing all the way till the 50% of the movie. The plan seems to be working! But then here comes the complication. The Point of No Return section when big problem shows up. You are all in and there are bridges burned behind but you must keep on.


Up next is called The Major Set Back! 3/4 in to the story, this part will make your audience feel as if all is lost! And this is where we reach one of the last points. To make one last do or die Final Push! To either achieve the goal or die trying!


The aftermath is the last section where the hero either succeeds or he die trying. Here you will show the hero’s new life or teh end of it, with emotion of course.


You will learn the main thing: elicit emotion! Because you want to be emotionally connected with your audience. And this audio book is doing an amazing job with teaching you how to accomplish that. All the movies you grew up with that made you believe in love and the prince riding in on his white horse? Well they already knew this to hook you! That is why Titanic made crazy amount of money and not because people wanted to watch some shipwreck... it was because of the story. The main character was trapped in this giant ship with this jerk multi-millionaire. Then we learn that the main female character is put on a boat that is going down so she is obviously in danger and to really make it stick, they added in the love story.


This is the reason why people are so messed up! They believe so much in feelings from these movies that they are always sad and they hope for happiness and for love to find them. Instead of creating these feelings for themselves. We spend too much time on movies instead of learning how it really works.

I highly recommend-this audiobook if you want to learn how to help people. How make them feel better, to get motivated and to achieve greatness. This is just a small piece of your skillset that you will need as a leader, author, speaker.


Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts
Please reload

Please reload

Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square